If you own a business in construction, manufacturing, or the specialty trades, you already know this truth:
Every decision carries weight.
Not just financial weight.
But responsibility for your people.
Your family.
And the future of what you’re building.
That’s why we launched Builders, Makers, Doers.
About this Episode
This weekly podcast exists to talk about the conversations trades owners are already having — but rarely get to talk through out loud.
In this launch episode, Andy and Elliot explain:
✅ Why trades ownership is fundamentally different from most businesses
✅ Why resiliency isn’t built during a crisis — it’s built years before one
✅ How unseen decisions at the “ground level” shape outcomes later
✅ Why stories matter more than theory when it comes to leadership
✅ What this show will cover every single week moving forward
You’ll also hear a real-world story that illustrates how long-term thinking and intentional decision-making can change outcomes in seconds. That story isn’t the point of the episode — it’s proof of the philosophy behind the show.
This is not an insurance podcast.
This is not a motivational podcast.
This is a practical, real-world conversation for people building real companies.
Stay Connected & Follow the Movement
🎧 Subscribe on Spotify, Apple Podcasts & YouTube
📲 Follow the Builders, Makers, Doers on LinkedIn
📘 Grab a copy of Andy's book
Connect with the Hosts
Andy Bassett, CPCU, CIC, CEO at Ellerbrock-Norris
Elliot Bassett, AIP, CPCU, President and Partner at Ellerbrock-Norris
Episode Chapters
00:00 – The pressure trades owners carry every day
01:00 – Why business, life, and future are inseparable
02:25 – The pride of building — and the decisions nobody sees
07:00 – Leadership means making hard calls others don’t see
12:15 – Why resiliency is built long before things go wrong
19:35 – The real human cost of ownership
Check out the full episode library!
If you’re a builder, maker, or doer — this show is for you.