My Business, My Life, My Future
How Business Owners Can Maximize Value by Minimizing Risk
Order Your Copy
Ready to maximize the value of your business? Business valuations hinge on how you are managing risk within your organization. From employee retention to insurance, perpetuation planning, contracts, key personnel planning and beyond, My Business, My Life, My Future helps you navigate the complexity of owning a business and planning for the legacy you're building.
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As an underground heavy civil contracting business, managing risk is part of a normal day for us. Utilizing the principles outlined in this book, Andy and the team at Ellerbrock-Norris have completely immersed themselves into all phases of our company’s risk management, which has been paramount for my peace of mind.
Kelly Thompson
Owner | Thompson Construction
My Business, My Life, My Future captures the reality of how risk should be managed for an entrepreneur. Andy simplifies the complexity of risk for the business and the entrepreneur in a way that allows real action.
Larry Linne, CExP
CEO | InCite Performance Group
Andy and the rest of the team at Ellerbrock-Norris are not your typical transactional insurance brokers – they are your risk management partners. This book outlines their philosophy and clearly identifies what separates them from their competition.
Brandon D. Hamm
Attorney | Koley Jessen



Get Ready to Maximize the Value of Your Business
With My Business, My Life, My Future, You'll Learn:
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What is Risk Management?
No, this isn't an insurance book. It's a look at holistic risk management through the 10 impact areas of risk facing your business.
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Why Maximize Value?
You may not be exiting the business today – but what happens if an exit is forced upon you and your family? Are they getting the best value for the business?
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What's Your Legacy?
Understanding how your business impacts your personal life and how it drives your future is the key to legacy planning.
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How Much Can I Save?
Holistic risk management is about looking at long-term cost savings opportunities and building a valuation that pays off in the long run.
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Can You Give an Example?
Andy Bassett weaves examples from companies like yours throughout the book, giving you a clear "why" behind these strategies.
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What's at Stake?
If you live in a "reactive" world of facing risks, you're one accident away from closing your doors for good – and losing 80% or more of your retirement income.
About the Author
Andy Bassett is the CEO of Ellerbrock-Norris, a risk advisory firm based in Nebraska and founded in 1906. He led the transformation of Ellerbrock-Norris from an insurance agency to one of the top risk advisory firms in the country. He also pioneered the company’s strategic approach to analyzing risk across ten vital categories as they are outlined in this book. Andy holds designations as a Chartered Property Casualty Underwriter and Certified Insurance Counselor. When he’s not helping businesses minimize risk and maximize value, he’s probably traveling or enjoying an evening out with his wife and two daughters.
Andy and Ellerbrock-Norris have a deep passion to help business owners Protect Their Purpose – their business and the people in it, their families and life outside of work, and their future retirement goals. Andy will be the first to tell you that none of the success would happen without the best team in the business. All credit for the ideas and principles laid out in this book is owed to the collective team at Ellerbrock-Norris.
Andy’s family is at the center of his purpose, so every decision made at Ellerbrock-Norris is deeply connected to the personal goals of Andy, Bridget, Elizabeth, and Audrey. Without them, none of this would be possible!
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