A strong risk management plan is one of the most underrated drivers of business value. It does more...
The Resilience Behind American Businesses
We are here to tell real stories from the trades businesses of America. Through conversations with business owners like you, hear how others are overcoming obstacles, creating remarkable projects, and building companies designed to last.
From navigating labor challenges and market shifts to leading teams and innovating with new tools, these are the real stories of resilience in action. Hosts Elliot Bassett and Andy Bassett guide the discussion, bringing curiosity and practical insight to uncover what makes these businesses thrive.
If you’re a builder, maker, or doer – you’ll find strategies, inspiration, and hard-won lessons to help you protect what you’ve built and create a lasting legacy.




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Andy's the CEO of Ellerbrock-Norris and led the firm through the transformation of an insurance agency to one of the top risk advisory firms in the country.
After more than 20 years of working closely with small and mid-sized business owners, he authored the book “My Business, My Life, My Future: How Business Owners Can Maximize Value by Minimizing Risk.”
Tune in and you'll find Andy bringing color to the difficulties facing the construction and manufacturing industries, from client stories, obstacles he's seen at Ellerbrock-Norris, national headlines and more.

Elliot serves as President at Ellerbrock-Norris, and – as you may notice the last name – he and Andy are cousins (not brothers).
Named a "Rising Star Under 40" in the risk management industry, Elliot's been on the forefront of helping business owners build more resilient businesses.
He's founded and built a propriety risk management software used across the country to help businesses find, measure, benchmark and solve for risk in their organizations.
On the podcast, you'll find Elliot asking the hard-hitting questions to help you learn how our guests are overcoming obstacles.
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