As part of our commitment to our clients, we are proud to unveil our brand refresh, complete with the new tagline of “Protect Your Purpose.”
We partner with businesses to help them identify and solve for risks, from insurance to safety programs, employee benefits, financial planning, exit planning and beyond.
“Over the past 15 years, we transitioned from what was primarily an insurance agency to a holistic risk management firm,” said AndyBassett, CEO of Ellerbrock-Norris. “Risk is much more than insurance. You need to consider the business and the people in it, their lives at home and their future retirement. We needed our brand to be reflective of that and tell a singular story.”
We've been independently owned and operated since 1906, when we were founded in Hastings, Nebraska. Today, our company has four offices – Omaha, Hastings, Kearney and Lincoln.
“We serve some amazing businesses, most of which are blue collar and independently owned,” said Cameron Carlow, Chief Marketing Officer at Ellerbrock-Norris. “For an owner, that business is a huge part of their life. It drives them, it provides for them, and it’s usually a large portion of their retirement plan. We wanted to be clear that we are here to help them protect their livelihood – their business, their life outside of the business, and their future retirement.”
In addition to the new messaging, all Ellerbrock-Norris employees received a Yeti tumbler with the new tagline, along with any clothing item of their choosing from the company’s internal store. All 60 employees will also receive free lunch for the month of September to celebrate the brand refresh and help as kids are headed back to school.
“Whenever we make any decision in the company, it’s with our people in mind, first and foremost,” Bassett said. “We want every person on our team to be a brand ambassador. Our goal is for them to want to take pride in where they work because they genuinely love being on this team.”
Ellerbrock-Norris unveiled a refreshed color pallet, addinglight blue and silver to their primary navy blue, along with refined corevalues for the company: Love it, Own it, Prove it, Elevate it, Learn from it.
“Our core values didn’t come from the leadership team,”Carlow said. “We sent a survey to our clients and to every employee, and we sat down with each team member to discuss what it means to work at Ellerbrock-Norris. That’s what ultimately determined our brand and our core values.”
The “Protect Your Purpose” slogan fits with how Ellerbrock-Norris works with business owners to evaluate risk. The first step is to identify what the business or individual is hoping to accomplish – their purpose – then measuring their risk across 10 primary impact areas through its proprietary technology, LAUNCH.
The impact areas include insurance, safety, employee benefits, key personnel, recruiting and retention, perpetuation planning, business exit planning, contracts and more.
“Any agency can look at a business and offer insurance products,”said Elliot Bassett, President at Ellerbrock-Norris. “But how do they keep their most vital employees? What happens to their business when they’re ready to retire? How are they managing employee wellness or safety? That’s holistic management – and it’s how you protect your purpose as a business owner.”